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OBJECTIVE
To design a bright, fun, and memorable brand identity that captures the nostalgic joy of Filipino street treats while looking clean and modern.
CHALLENGE
Since it was a sample project, the challenge was to conceptualize an appealing and professional visual identity for a business that doesn’t yet exist, while maintaining authenticity to local culture and flavor.
APPROACH/ SOLUTION
I designed the brand logo and product packaging. The design highlights the joyful, nostalgic essence of the local dessert through bright colors, dynamic typography, and cheerful branding elements that would attract both kids and young-at-heart customers.
RESULTS/ OUTCOME
The final design concept presents a professional yet fun brand identity suitable for real-world application. It effectively communicates the product’s playful personality and establishes a strong foundation for future marketing and merchandise possibilities.
TOOLS USED
Canva – for Logo & Packaging Design